What do you think of when you hear the word “esthetician”? Often people confuse the word esthetician with “anesthesiologist”. While we can both “knock you out”, we just have different ways of doing it! As a long-time esthetician, I have become aware that clients don’t really understand exactly what we can do for them. Despite industry claims that consumers are savvy and looking for high tech treatments, my experience has been that clients rarely know about all the amazing tre